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    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,)

    The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,)Author: David Meerman Scott
    Publisher: John Wiley & Sons

    List Price: £13.99
    Buy New: £7.58
    as of 9/9/2010 04:32 BST details
    You Save: £6.41 (46%)


    New (40) Used (8) from £7.58

    Rating: 4.0 out of 5 stars 25 reviews

    Media: Paperback
    Edition: 2nd Edition
    Pages: 320
    Number Of Items: 1
    Shipping Weight (lbs): 0.9
    Dimensions (in): 8.9 x 6 x 0.9

    ISBN: 0470547812
    Dewey Decimal Number: 658.872
    EAN: 9780470547816

    Publication Date: January 28, 2010
    Availability: Usually dispatched within 1-2 business days
    Features:
      • New
      • Mint Condition
      • Dispatch same day for order received before 12 noon
      • Guaranteed packaging
      • No quibbles returns
    Editorial Reviews:

    Product Description
    A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.

    Customer Reviews:
    Showing reviews 1-5 of 25
    1 2 3 4 5 Next »



    4 out of 5 stars The New Rules... clearly a reference book   August 18, 2010
    orichard
    Great book, very well written, with a lot of well chosen references and examples. Definitely provides much food for thought for any communications professional willing to use at best the potential of the Web and on-line interaction with his/her key audiences.


    5 out of 5 stars Just Perfect   July 11, 2010
    Mr Alok Bhanot
    Beleive me, I've read a lot of books over the last three years on how to run an internet company, how to market one and what to sell etc etc. However, this book hits the naail on the head as far as marketing and PR goes. Please do yourself a favour and buy it, it will be a constant guide for you to refer to time and again. It is so well written and so concise. I have a habit of reading books with a pencil in my hand so I can put a star next to anything important and useful and really found sooo much in this bok to highlight. Consider it an investment which will be there at ten o'clock at night when you have a question, consider it your personal consultant at a tiny fraction o the cost, but buy it.


    5 out of 5 stars Easy and interesting read   May 24, 2010
    Kit Kat ((UK))
    I am a marketing student in my final year and bought this due to our syllabus changing slightly to incorporate the changes that are occurring within the marketing communications world. It was very easy to read in comparison to other books similar to this one. Furthermore, it was actually interesting. It has not only been referenced in nearly all my assignments, but dissertation and exams as well. Definitely worth while reading as a student, business owner or just out of interest to see the impact social media and the internet is having on the business industry!


    5 out of 5 stars VERY USEFUL   April 27, 2010
    Elizabeth S. Lingjaerde (Oslo, Norway)
    I am a professional PR consultant and free lance journalist with special interest in new media. I found this book very inspiring, practical and intelligent. The message is clear and packed with real cases. The author's web page is showing how the proof is in the pudding, and implementing this in my own work is rewarding. It is however quite difficult to convince old management of these new rules, but how to reprogram old thinking is however another topic that needs another book. I highly recommend this book to anyone working with PR, marketing and information.



    5 out of 5 stars A real gem for explaining Social media and making ti work   March 22, 2010
    M. Stephens (Kent, UK)
    David Meerman Scott does a brilliant job of taking a topic which can be rather vague and woolly and making sense of it. He gives lots of practical advice, real-world examples and tips to follow. I found his honesty very refreshing and the practical nature of the book should give you lots of starting points to improve your marketing. I generally find marketing books rather tedious but this one is very readable.

    Showing reviews 1-5 of 25
    1 2 3 4 5 Next »


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